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AR العربية
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DE Deutsch
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EM English US
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TR Türkçe
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VI Tiếng Việt
I want to learn…
ZH 中文
![flag](/assets/theme/images/flags/images_18x12/zh.png)
AR العربية
DE Deutsch
EN English UK
ES español
FR français
IT italiano
JA 日本語
PT português PT
PX português BR
ZH 中文
AD адыгабзэ
AF Afrikaans
AM አማርኛ
BE беларуская
BG български
BN বাংলা
BS bosanski
CA català
CS čeština
DA dansk
EL ελληνικά
EO esperanto
ET eesti
FA فارسی
FI suomi
HE עברית
HI हिन्दी
HR hrvatski
HU magyar
HY հայերեն
ID bahasa Indonesia
KA ქართული
KK қазақша
KN ಕನ್ನಡ
KO 한국어
LT lietuvių
LV latviešu
MK македонски
MR मराठी
NL Nederlands
NN nynorsk
NO norsk
PA ਪੰਜਾਬੀ
PL polski
RO română
RU русский
SK slovenčina
SL slovenščina
SQ Shqip
SR српски
SV svenska
TA தமிழ்
TE తెలుగు
TH ภาษาไทย
TI ትግርኛ
TR Türkçe
UK українська
UR اردو
VI Tiếng Việt
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Language and advertisingAdvertising represents a specific form of communication. It wants to establish contact between producers and consumers. Like every type of communication, it too has a long history. Politicians or taverns were advertised as far back as the ancient times. The language of advertising uses specific elements of rhetoric. Because it has a goal, and is therefore a planned communication. We as consumers should be made aware; our interests have to be roused. However, above all we need to want the product and buy it. The language of advertising is typically very simple as a result. Only a few words and simple slogans are used. In this way our memory should be able to retain the content well. Certain types of words like adjectives and superlatives are common. They describe the product as especially beneficial. As a result, advertising language is usually very positive. Interestingly, advertising language is always influenced by culture. That is to say, the advertising language tells us a lot about societies. Today, terms like "beauty" and "youth" dominate in many countries. The words "future" and "safety" also appear often. Especially in western societies, English is popular. English is considered modern and international. For this reason it works well with technical products. Elements from Romance languages stand for indulgence and passion. It is popularly used for food or cosmetics. Those who use dialect want to emphasize values like homeland and tradition. Names of products are often neologisms, or newly created words. They typically have no meaning, just a pleasant sound. But some product names can really make a career! |
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